The Quality Juice Foundation (QJF) was founded in 2009.
The objectives of the Foundation consist both in directly promoting the quality and safety of fruit juices and of fair competition for fruit drinks, and to promote in co-operation with the public and private sector public healthcare, fair competition and consumer protection, as well as organising the procurement of the means to promote the stated objectives.
The Foundation pursues its objectives particularly by
- organising, conducting and promoting symposiums and suitable training courses for quality managers in the fruit juice industry, consumers and the trade press;
- promoting public and private projects and measures in terms of the Foundation purpose;
- supporting research projects to improve instruments for quality assurance, together with the development and testing of suitable technologies;
- donating and awarding a prize to persons who have rendered outstanding services to nonfermenting fruit processing.